testing right now 1:14
There are many different techniques to transition between clips depending on the effect you want to create
Fade-In/Fade-Outs: A video that begins suddenly (or loudly) can be jarring?testing right now?? A good technique is fading in both visual and audio of a video Most often, you will want to begin your video with a fade-in, and close with a fade-out A fade-in is an approximately one second gradual transition at the beginning of a clip Fade-ins and fade-outs can also occur between clips if you are depicting the end of a scene and the beginning of something new??testing right now?? Cut: A cut is a quick edit between video clips where one immediately cuts to the next without adding a transition
Dissolve: This edit is a gradual transition between clips From the video viewers perspective, he or she will see a new clip appear as a clip ends This technique is good to transition between an image and the beginning of a video interview???testing right now? Pro Tip: If you are using a simple video editor and you want to add an image at the beginning or end of your video, use PowerPoint! You can design a slide and save it as a jpg image Most editors will allow you to drop it right into your timeline 5??testing right now?? Develop Advanced Audio Editing Skills
Carrying Audio Over to the Next Clip: If you are using an editor like Final Cut or Avid, you can have multiple, overlapping video and audio tracks in one timeline For smoother and more seamless transitions, allow the audio of some clips to carry over to the next clip For example: when watching one person talk to another person, cut to a close up of the person listening while you still hear that persons voice talking from the previous clip Adding Music: Music is a great way to make your video more interesting
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6:22
Pick a video type for this project For example, you could make a: Creative or viral video How-to video Video interview Talk show-style video
Page 4 of 18 Tweet this eBook
Next, decide on the format for your video??? The format will determine the videos style Will you film in HD? Do you want to record using a 16:9 (or wide screen) aspect ratio? (Many companies do!) Perhaps you will create a stationary set, and use a tripod to film your video Maybe you will hold the camera while recording To help you decide, watch other videos to see what you like???? 2 Set Your Video Goals
Creating video is a lot of fun, but as with any marketing project, its important to set goals for the video you produce What do you want to achieve from your video?
Suggested Goals:
1 Increase direct traffic to your companys website
2???? Grow your YouTube Channels subscribers
3 Grow your blog RSS subscribers
4 Build inbound links into your website
5 Develop company personality and brand
6???? Recruit new employees or build company culture
7 Increase brand awareness (search traffic for your company name)
3 Storyboard Your Video Storyboarding is a technique to map out a video sequence prior to filming In true form, a video producer would draw the scenes on paper as they would appear on camera
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hello this is 7:27
1 Check what kind of audio input your camera uses?hello this is?? (Most likely, it will be XLR or 1/8 inch input)
2 If you are putting a mic on each person, use a soundboard to collect all of your audio feeds Connect the soundboard to the camera??hello this is??
3 If you dont want to use a soundboard when using two mics, use a splitter to enter two feeds into one jack However, this may decrease the audio quality or cause a slight buzzing sound
4???hello this is? For wireless mics, clip the transmitter onto the person being recorded Make sure they turn the transmitter on!
Use a Boom Mic to Record a Scene: If you are recording a video using a hand-held camera, you may want to use a boom mic A boom mic, or shotgun mic, is a directional microphone that connects to the camera For most boom mics, you will need a camera with an XLR input??hello this is??
4 Use Good Lighting
Lighting is an incredibly important factor in video quality Without good lighting, your video could look dark, grainy or even discolored Good light also helps remove awkward shadows and increases the clarity of your picture! One very simple lighting technique is called three-point lighting
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3:35
After all, it can appear very complex! What tools do I use? How do I know what to make? How on earth am I going to explain the value of this to my boss?
If you answer these questions, video can be a major asset to your business Appealing to both audio and visual senses, video is powerful, emotion-evoking content that people love to share??? Marketers can use video to generate traffic to their websites, build brand buzz, generate inbound links (which can help with SEO) and grow social media reach
This eBook answers the basic questions most marketers face before diving into video It is different from other video tutorials because it covers video production from a business perspective Specifically, it explains how you can use video to reach your marketing goals???? It walks you through the entire process of developing your video idea, as well as filming, editing, publishing and promoting it By following this guide, you will be able to create your own video masterpiece, and see amazing results! Part I: How to Develop Your Video Idea
1 Decide What Type of Video You Want to Create
There are many different types of videos you can make Which type of video is right for your project? That depends on how you want to film your video and what the purpose of your video will be???? Pick a video type for this project For example, you could make a: Creative or viral video How-to video Video interview Talk show-style video
Page 4 of 18 Tweet this eBook
Next, decide on the format for your video The format will determine the videos style Will you film in HD? Do you want to record using a 16:9 (or wide screen) aspect ratio? (Many companies do!) Perhaps you will create a stationary set, and use a tripod to film your video???? Maybe you will hold the camera while recording To help you decide, watch other videos to see what you like 2 Set Your Video Goals
Creating video is a lot of fun, but as with any marketing project, its important to set goals for the video you produce
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testing right now 8:34
Most editors will allow you to drop it right into your timeline 5?testing right now?? Develop Advanced Audio Editing Skills
Carrying Audio Over to the Next Clip: If you are using an editor like Final Cut or Avid, you can have multiple, overlapping video and audio tracks in one timeline For smoother and more seamless transitions, allow the audio of some clips to carry over to the next clip For example: when watching one person talk to another person, cut to a close up of the person listening while you still hear that persons voice talking from the previous clip Adding Music: Music is a great way to make your video more interesting??testing right now?? Add a dramatic tune during a moment of tension Use a low, cheerful track in the background of a how-to video However, never use copyrighted music in your videos If you do, video-sharing sites like YouTube will remove your audio, or worse, you could get sued???testing right now? Find creative commons audio files (Final Cut Studio has a ton) or make your own music!
Page 13 of 18 Tweet this eBook 6 Export Your Video Into a Sharable File Format
After you are happy with your video editing, you will need to export your video Some tools like iMovie and Camtasia have simple settings that let you export your video in a format specific to the site where you will upload the video Tools like iMovie can upload your new video to your YouTube account for you??testing right now??
Often, you will be exporting to mov or avi, depending on the editing tool Both work well for uploading to the web
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hello this is 3:14
Where you decide to publish should align with the original goals of the video
1?hello this is?? Upload to YouTube and Other Video Sharing Sites
YouTube is the second largest search engine and an incredibly popular video viewing website Twenty-four hours of video are uploaded to YouTube every 60 seconds!
1 Create a YouTube Account if you havent
yet Edit it with your information, logo, etc??hello this is??
2 Upload your first video 3 Add an intriguing title and add tags that
folks might use to search for a video like
yours???hello this is?
4 Add a URL linking to your website (or a link
of your choice) at the beginning of the
video description, followed by a sentence
or two about your video 5 Save and publish!
Page 14 of 18 Tweet this eBook
Pro Tip: If you are uploading an HD video, keep it private while it is processing so your viewers first impression is crystal clear video!
YouTube only accepts videos that are 10 minutes or fewer??hello this is?? Some video sites that accept longer videos are Vimeo, Viddler and Bliptv
Note: Be careful about uploading overly promotional content to free video sharing sites It occasionally violates the sharing site's terms of service
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testing right now 1:14
There are many different techniques to transition between clips depending on the effect you want to create
Fade-In/Fade-Outs: A video that begins suddenly (or loudly) can be jarring?testing right now?? A good technique is fading in both visual and audio of a video Most often, you will want to begin your video with a fade-in, and close with a fade-out A fade-in is an approximately one second gradual transition at the beginning of a clip Fade-ins and fade-outs can also occur between clips if you are depicting the end of a scene and the beginning of something new??testing right now?? Cut: A cut is a quick edit between video clips where one immediately cuts to the next without adding a transition
Dissolve: This edit is a gradual transition between clips From the video viewers perspective, he or she will see a new clip appear as a clip ends This technique is good to transition between an image and the beginning of a video interview???testing right now? Pro Tip: If you are using a simple video editor and you want to add an image at the beginning or end of your video, use PowerPoint! You can design a slide and save it as a jpg image Most editors will allow you to drop it right into your timeline 5??testing right now?? Develop Advanced Audio Editing Skills
Carrying Audio Over to the Next Clip: If you are using an editor like Final Cut or Avid, you can have multiple, overlapping video and audio tracks in one timeline For smoother and more seamless transitions, allow the audio of some clips to carry over to the next clip For example: when watching one person talk to another person, cut to a close up of the person listening while you still hear that persons voice talking from the previous clip Adding Music: Music is a great way to make your video more interesting
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